I know you say you love me, and I love you too.
But before we go too far, let us talk about the shadows.
You're more than what I see. You've got your shadows.
I am more than what you see, I've got my shadows.
Lately, I’ve been steeped in the work of Carl Jung, and it’s been hitting me deeply. Jung’s ideas of individuation and the importance of integrating the unconscious into consciousness are not just concepts to me anymore—they’ve become a mirror to my own journey, one that feels both challenging and transformative.
In our modern world of constant movement, we’re pulled from one fad to another, chasing some ideal that always seems just out of reach. But more often than not, this relentless pursuit is a distraction from the real work: the work of coming into alignment with our true selves. What Jung calls “individuation” is this very process of becoming whole by integrating the parts of ourselves that have been cast into the shadows. And it’s terrifying because it means confronting the things we’d rather ignore.
For so long, I was caught in the loop of constantly striving. I wanted to be seen as capable, confident, and successful. I’d mastered the art of curating my image to the world, but I hadn’t taken the time to look beneath it. I didn’t want to acknowledge the insecurity, fear, or unresolved pain. And yet, the more I dove into Jung’s work, the more I realized that these hidden aspects were precisely what I needed to confront.
Jung believed that the unconscious contains everything we’ve rejected about ourselves, whether it’s from personal experiences or cultural conditioning. He argued that we can never truly be whole until we bring these aspects into our awareness. This is what shadow work is all about. It’s the process of peeling back the layers, diving into the unconscious, and making the invisible visible.
When I started to do this work, I was surprised by how much of myself I had denied. Jung talks about how the unconscious doesn’t just hold our “dark” parts—it also contains our unlived potential, the parts of us we’ve neglected out of fear. As I began to confront my shadows, I realized that the version of myself I had been presenting to the world was a limited one. I had been playing small, hiding behind masks, and avoiding the deeper work of individuation.
Individuation isn’t about becoming some perfect version of yourself. It’s not about achieving the ideal we’re taught to chase in society. It’s about becoming whole—which means accepting and integrating the full spectrum of who you are, the light and the dark. Jung’s famous quote, “One does not become enlightened by imagining figures of light, but by making the darkness conscious,” speaks directly to this.
Bringing the unconscious into consciousness is not a one-time thing. It’s an ongoing process. And it’s not easy. You’ll meet parts of yourself that feel foreign, scary, or even shameful. But in this process, you also meet the parts of yourself that carry your greatest potential. The more I’ve leaned into shadow work, the more I’ve realized how much of my power was locked away in the very things I was avoiding.
There’s a certain vulnerability in this journey. It requires you to let go of the image you’ve created and to be honest with yourself about who you really are. For me, this meant facing deep-seated fears of not being enough. It meant sitting with uncomfortable feelings that I’d suppressed for years. But in doing so, I began to experience a sense of wholeness that I’d never felt before.
Jung believed that without this work, we risk becoming fragmented, pulled in different directions by forces we don’t understand. And I see that now. So much of our suffering comes from our refusal to confront our inner world. We stay on the surface, chasing the next fad or distraction, hoping it will fill the void. But no external achievement, no trendy new practice, can replace the deep inner work of individuation.
If you’ve been feeling the pull to go deeper, if the endless chase for external validation is wearing thin, I encourage you to explore this process of bringing the unconscious to light. It won’t be easy, and it won’t happen overnight. But what I can say from my own experience is that it’s worth it. The more we integrate the parts of ourselves we’ve denied, the more we become our true selves—authentic, grounded, and whole.
Shadow work is not just about healing; it’s about transformation. It’s about reclaiming the parts of ourselves that we’ve lost in the hustle, in the race to keep up with the world’s demands. And it’s about stepping into our full power, the kind that comes not from external validation, but from deep inner alignment.
So if you’re ready to stop running, if you’re ready to face the shadows, know that this is where real growth happens. Not in the next trend, but in the quiet, often difficult work of confronting and integrating all parts of yourself. This is individuation. This is wholeness.
Whenever you feel lost in the chaos of life’s demands, remember that the real path to fulfillment is within you. It’s not about becoming someone else; it’s about reclaiming who you’ve always been, shadows and all. Keep going. The work is worth it.